Yesterday I was asked by someone at Kiwi dream-snatchers and winemakers extraordinaire Craggy Range to remove my masthead and change my logo. I think this is a bit sad, for several reasons. 1) it took me ages to do on Photoshop, because I’m not very good at Photoshop; 2) I like it; 3) I also like the wines of Craggy Range, and the part of the world where they’re made; 4) I really didn’t see what impact my logo, for all that it did fairly closely resemble theirs, could possibly have on them. They looked alike, but very far from identical; 5) I couldn’t possibly say no. I had, after all, plagiarised their graphic design work, and without asking their permission or anything.
Worst of all, the email arrived in the middle of dinner. “Whilst imitation is the greatest form of flattery the adapted use of our logo for your own uses is not really appropriate in our view,” they wrote. “Therefore I am asking that you change your logo to something that less resembles the Craggy Range logo.”
I duly spent several seconds thinking of another of my favourite wines that prominently features letters like C and F, and whose work I could pay tribute to in future, or at least as long as it takes for them to notice and tell me to stop. A couple of hours photoshopping later, and the new Cellar Fella masthead is ready, renewed, refreshed and rejuvenated, the Daniel Craig to the old one’s Pierce Brosnan. Enjoy. Unless you’re a lawyer, in which case there’s nothing to see here, please move on.
Feel free to leave your feedback on the new one, particularly when it comes to whether I should remove the hyphen, about which I am quite unsure.